In this episode of Local Biz Buzz, marketing expert Donna Gunter discusses the significant impact of customer reviews and user-generated content (UGC) on local businesses.
Drawing from her 25 years of consulting experience, she outlines five effective strategies: cultivating community engagement, showcasing customer testimonials, running contests, encouraging reviews, and using branded hashtags.
She also highlights a successful case where a boutique owner used UGC to go viral, significantly increasing foot traffic and sales. Listeners are encouraged to download a free list of 65 tips to incorporate customer feedback into their marketing efforts.
00:00 Introduction: The Power of Customer Reviews
01:20 Welcome to Local Biz Buzz
01:50 Understanding User Generated Content (UGC)
02:16 Strategies for Cultivating UGC
02:41 Showcasing Customer Stories
03:08 Interactive UGC: Contests and Challenges
03:28 Encouraging Reviews and Testimonials
03:54 Creating Branded Hashtags
04:10 Repurposing Customer Content
04:38 Engaging and Acknowledging Your Community
05:15 Special Offer: 65 Tips for Marketing Success
05:56 Breakthrough of the Week: Sabrina's Boutique
06:56 Conclusion: Transform Your Social Media Presence
//What To Do Next:
You can download Donna's free list of 65 tips to help you stand out in your community, attract new customers, and keep them coming back, with a special section on email marketing tips at http://EyeballsToProfit.com.
Subscribe to Donna's YouTube Channel https://www.youtube.com/@DonnaGunter
To learn more about Donna Gunter and her expertise in local business marketing, visit her website at https://localbizbuzz.co/trends
