When you think about ranking on Google, your mind probably goes to your website, blog content, or maybe even your Google Business Profile. But here’s what most local business owners miss: Google looks at your Facebook Business Page, too. And it matters more than you think.

Your Facebook page is often one of the top search results when someone Googles your business. It shows up right alongside your website, reviews, and directory listings—making it a key part of your digital reputation. But if your page is outdated, inactive, or inconsistent, it can quietly sabotage your credibility in both Google’s eyes and your customer’s.

In this post, we’ll break down how your Facebook presence impacts local SEO, why it helps build search trust, and what you can do today to turn your Facebook page into an SEO asset—not a liability.

Why Your Facebook Page Matters to Google

1. Facebook Pages Rank in Google Search Results

Have you Googled your business lately? Go ahead—type it in. You’ll likely see your Facebook Business Page on page one. That’s because Google indexes Facebook pages and includes them in branded search results.

A well-maintained, keyword-rich Facebook page gives you another spot on that first page of Google—aka more real estate. That’s one more way to push down competitors and reinforce your legitimacy to both customers and search engines.

2. It Strengthens Your Local SEO Signals

Google uses multiple sources to understand who you are, where you're located, and what you offer. Your Facebook page, along with your website, Google Business Profile, and directories, contributes to this network of “trust signals.”

If your Facebook Page includes:

• Consistent NAP (Name, Address, Phone number)
• Up-to-date business hours
• Localized content
• Keywords in your description and posts

...it helps Google confirm that your business is real, relevant, and active in your area. The more consistent your digital presence, the stronger your local SEO foundation becomes.

3. Activity Equals Authority

Google wants to send users to businesses that are active and trustworthy. If your Facebook page hasn’t been updated in months, it can raise a red flag. But if you're posting regularly, engaging with followers, and responding to messages and reviews, you're telling Google, “Hey, we’re open for business and engaged with our audience.”

That kind of digital activity signals relevance, which is one of the factors Google weighs in its search algorithm.

4. Customer Engagement Adds More Context

Every review, share, comment, and check-in on your Facebook page adds context about your business. While Google might not scan every comment, it does recognize that interaction is happening. The more digital “buzz” you have around your business, the more trustworthy you appear.

Plus, positive customer reviews on Facebook can show up in search snippets—providing powerful social proof right inside Google results.

How to Optimize Your Facebook Page for Local SEO

1.  Keep Your Business Info Consistent

This is one of the most important local SEO tips: Make sure your business name, address, phone number, and website are exactly the same on Facebook as they are on your website and Google Business Profile.

Even small discrepancies (like “St.” vs. “Street”) can dilute your local SEO power. Google looks for consistency across the web.

2, Use Keywords in Your About Section

Include your core keywords in your business description—naturally. Think about what people type into Google to find businesses like yours (e.g., “plumber in Orange, TX” or “affordable landscaping near me”) and work those into your About section and services tabs.

But don’t stuff keywords unnaturally—Facebook is still a platform for people, not bots.

3. Post Local, Relevant Content Regularly

Posting consistently doesn’t just keep you visible to your followers—it keeps your page “alive” in Google’s eyes. Share content that connects with your local audience:

• Behind-the-scenes at your shop
• Local events you’re attending or sponsoring
• Community shout-outs
• Seasonal service tips relevant to your area

Need ideas? Check out our monthly content calendar for Facebook.

4. Earn Reviews and Respond to Them

Facebook reviews are a powerful form of social proof—and they’re often visible right in Google’s search results. Ask happy customers to leave a review, and respond to each one. Thank people for positive feedback and professionally address negative comments.

Responding shows you’re active and listening, which builds trust with both customers and search engines.

Real Example: Local SEO Boost from Facebook Optimization

A boutique in Southeast Texas was struggling to appear consistently in Google searches for their brand name. They hadn’t updated their Facebook page in over a year. After updating their profile with accurate NAP, a fresh description using relevant keywords, and committing to 2–3 posts a week, their Facebook page moved to the top three organic search results within 30 days.

They also saw an increase in website traffic and more Facebook messages from new customers—proof that Google and people both noticed.

FAQs About Your Facebook Business Page

Q1: Does Google really crawl and index Facebook pages?

Yes. While Facebook content is behind some privacy walls, business pages are public—meaning Google can index them and show them in search results. That’s why keeping your page up to date is so important.

Q2: How often should I update my Facebook page for SEO?

At a minimum, update your info quarterly. But to stay visible and favored by both Google and Facebook, post 1–3 times per week and engage with followers often.

Q3: Should I use the same keywords on Facebook as on my website?

Yes, use consistent local SEO keywords where appropriate—especially in your About section and service descriptions. Just avoid keyword stuffing. Keep it natural.

Q4: Do Facebook reviews affect my Google rankings?

Not directly—but they do influence trust and click-throughs. Positive reviews often appear in search previews and influence how people interact with your business.

Q5: Can Facebook help my business rank for local “near me” searches?

Indirectly, yes. A well-optimized and active Facebook page adds to your business’s digital footprint, making it easier for Google to associate your brand with local searches.

Your Facebook Business Page isn’t just a place to post updates—it’s part of your SEO strategy. When it's active, consistent, and aligned with your business info elsewhere online, it reinforces trust signals Google uses to rank you higher in search.

So, if your Facebook page is sitting idle or missing key info, you're leaving valuable visibility on the table. Make your page a powerful partner in your local marketing strategy.

If your Facebook page isn’t helping you rank or show up in local search, it’s time for a change. Our Facebook Presence Makeover is designed to turn your page into a local SEO powerhouse—one that builds trust with Google and your customers. Let’s make your business easier to find, harder to ignore, and impossible to overlook. Click here to schedule your session.