Let’s be real—Facebook is still a powerhouse. With 3.07 billion monthly users, it’s the go-to spot for checking in, scrolling through, and discovering what’s new. That’s nearly 60% of all social media users, and a staggering 98.8% of them are using mobile devices to browse.

So, what does that mean for your business?

It means your Facebook Business Page matters more than ever. When people land on your page, they’re not just casually browsing — they’re looking for something. The big question is: Are you giving them what they want?

If you’re starting or looking to breathe new life into your Facebook presence, this post is your roadmap. Let’s explore the five key things people hope to find when they visit your page—and how you can confidently deliver them.

Why You Need a Facebook Business Page

Before we dive into the list, let’s address the elephant in the room: Do you really need a Facebook Business Page?

Yes—absolutely.

More than 60 million businesses have active pages, and there’s a reason for that. Your Facebook page is your digital storefront, your customer service desk, your community center—and more. With features like Facebook Insights, you can get real-time data on what’s working and what’s not. That’s a goldmine when it comes to tweaking your content strategy.

Still holding out? Don’t. It’s time to show up where your audience already is.

What People Are Looking for on Your Facebook Page

Here are the top five reasons people visit your business page—and how to make sure you’re giving them a great experience every time.

1. Customer Support

Today’s customers don’t want to wait around for an email reply or sit on hold. They want answers quickly, and Facebook provides that option. Whether through public comments on your posts or direct messages via Messenger, your Facebook page is a vital channel for customer support.

With over 1 billion people using Facebook Messenger each month, it has quickly become a preferred way for consumers to reach out to brands. Even more staggering: businesses and customers exchange more than 1 billion messages per day. But here’s the problem: 87% of those customer messages go unanswered. That’s a massive missed opportunity.

Customers come to your page expecting help. Whether they have a product question, a scheduling issue, or a quick “Do you offer this?” type of inquiry, they want to know someone is there. Consider setting up instant replies or even a chatbot to make sure no message goes ignored. You don’t have to be glued to your phone, but you do need to show up.

If you can provide timely, friendly support—even just acknowledging the question and letting them know you’ll follow up—you’re already ahead of the competition.

2. Deals, Discounts, and Promotions

Let’s face it—we all love a good deal. And so do your Facebook followers. In fact, 35% of users follow business pages specifically to hear about discounts, deals, and giveaways. If your business isn’t regularly offering something special to your Facebook audience, you could miss out on a loyal and engaged group of potential buyers.

Think about your own habits. Have you ever followed a brand just to grab a discount code or enter a contest? Your customers are doing the same thing. Use that to your advantage.

Run exclusive promotions for your Facebook followers. Share coupon codes, announce flash sales, or offer early access to new products or services. And don’t forget about contests, especially caption contests, which tend to generate 5.5x more comments than the average post. The more fun and interactive the promotion is, the better.

The goal here isn’t just to make a quick sale. It’s to create a habit. If people know your page regularly shares valuable offers, they’ll keep coming back.

3. Content That Adds Value

Your content is the heartbeat of your Facebook page. It shows people who you are, what you do, and why they should care. And let’s be clear: we’re not talking about random sales posts or stock photos with your logo slapped on top. We’re talking about relevant, thoughtful, and genuinely helpful content.

Visitors to your page want to learn something. They want to be entertained. They want to feel a connection. Whether you’re a local plumber sharing seasonal maintenance tips or a law firm offering bite-sized legal insights, your content should meet your audience where they are.

Think beyond “just posting.” Share behind-the-scenes videos, customer spotlights, how-to tips, industry updates, or quick win strategies your audience can use right away. The more practical and aligned your content is with your customers’ lives or pain points, the more likely they are to stick around and share it.

And remember: your content doesn’t always have to be your own. A great Facebook strategy includes a mix of original content and curated material from trustworthy sources in your niche or community.

4. Key Business Information

One of the most common reasons someone will visit your page is also one of the simplest—they need basic information about your business. Maybe they want to know where you’re located. Maybe they’re checking your hours. Maybe they’re trying to call you right now.

If your page doesn’t clearly show your name, address, and phone number (NAP), you’re already losing leads. Outdated or missing info is one of the fastest ways to frustrate a potential customer — and send them to your competitor.

Make sure your contact info is listed and easy to find. Keep your business hours updated, especially around holidays or during seasonal shifts. If you use an appointment booking tool, link it directly from your Facebook page. Add a map if you’re a brick-and-mortar location. The easier it is for people to find and reach you, the more likely they are to choose you.

5. A Sense of Community

Your Facebook page isn’t just a place to market your services — it’s a chance to build community around your brand. And people crave that.

Think about it. When someone loves a brand, they don’t just buy from it — they talk about it, share it, and recommend it. Your job is to give them a space where that kind of engagement feels natural and welcome.

Create posts that invite interaction. Ask questions. Share customer stories. Spotlight team members. Run a “this or that” poll or start a discussion in the comments. The more your followers feel like part of your story, the more they’ll engage—and bring others with them.

Community-building isn’t about having the flashiest content or the biggest ad budget. It’s about being authentic, responsive, and human. And that’s something every small business can excel at.

3 Quick Ways to Make Your Page Even Better

Once you’ve covered the basics, here are three simple upgrades to take your page from “meh” to magnetic:

1. Post More (and Better) Photos

People are visual learners. Add crisp, engaging photos of your team, work, products, or happy customers. Rotate them often to keep things fresh.

2. Keep Your Content Calendar Flowing

Stay consistent. Try the 80/20 rule: 80% of your posts should be original, and 20% can be curated from industry sources or partners.

Mix it up with videos, blog links, memes, and event announcements.

3. Use Interactive Content Like Quizzes

Quizzes are a fun way to spark engagement and gather insight. Whether it’s “Which product fits your personality?” or “How well do you know [Your Industry]?”, they get people talking — and clicking.

Your Facebook Business Page = Your First Impression

Think of your Facebook Business Page as your first hello to potential customers. Is it friendly, helpful, and welcoming—or silent and stale?

The good news? Even a few small updates can make a big difference. And if your page needs a full refresh, you’re not alone.

We help businesses just like yours reclaim their Facebook presence with clear messaging, a smart posting strategy, and a focus on real community-building.

Is your Facebook page giving visitors what they came for?

If not, it’s time for a refresh that actually connects. Our free Facebook Presence Makeover takes a deep dive into the essentials—messaging, visuals, engagement flow, and more—so your page doesn’t just exist, it works for you. Let’s make it the kind of page people stick around for (and talk about).

Reach out here to get started, and let’s give your Facebook presence the glow-up it deserves.